Track Link Clicks: A Practical Link Analytics Guide
Tracking link clicks helps a team understand how a shared URL is being used across campaigns, channels, and devices. A useful report does more than show a large number: it defines what was counted, what was not recorded, and which decision the data can support.This guide explains the link analytics metrics that matter, how to read them responsibly, and how to combine short-link reporting with destination analytics without treating a click as a person or a conversion.
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